Quand on sait s’en servir, Google Analytics est une mine d’or qui nous permet de transformer notre site web en machine à contacts ou à chiffre d’affaires.
Pour vous aider à l’utiliser efficacement, nous avons créé cette check-list : nous détaillons les 5 statistiques clés à suivre, et surtout, nous vous donnons un lien pour télécharger directement dans votre compte notre modèle de tableau de bord.
| Cookie | Durée | Description | |||||||
|---|---|---|---|---|---|---|---|---|---|
| __cf_bm | 30 minutes | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | |||||||
| __cf_bm | 30 minutes | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | |||||||
| __fb_chat_plugin | persistant | To Store and track interaction. | |||||||
| __hssrc | session | This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session. | |||||||
| __utm.Gif | Session | to store browser details. | |||||||
| _gac_UA-* | 3 months | to store and count pageviews. | |||||||
| _gat_UA-* | Session | with unknown functionality | |||||||
| _hjAbsoluteSessionInProgress | 30 minutes | The cookie is set so Hotjar can track the beginning of the user's journey for a total session count. It does not contain any identifiable information. | |||||||
| _hjAbsoluteSessionInProgress | 30 minutes |
| |||||||
| _hjAbsoluteSessionInProgress | 30 minutes |
| |||||||
| _hjFirstSeen | 30 minutes | The cookie is set so Hotjar can track the beginning of the user's journey for a total session count. It does not contain any identifiable information. | |||||||
| _hjFirstSeen | 30 minutes |
| |||||||
| _hjFirstSeen | 30 minutes |
| |||||||
| _hjIncludedInPageviewSample | 2 minutes |
| |||||||
| _hjIncludedInSessionSample | 2 minutes | This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit | |||||||
| _hjIncludedInSessionSample | 2 minutes |
| |||||||
| _hjIncludedInSessionSample | 2 minutes |
| |||||||
| _pinterest_ct_ua | 1 year |
| |||||||
| _scid | 1 year 1 month |
| |||||||
| _utmb | Session | to store time of visit. | |||||||
| AnalyticsSyncHistory | 1 month | Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries | |||||||
| AnalyticsSyncHistory | 1 month |
| |||||||
| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . | |||||||
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". | |||||||
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". | |||||||
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". | |||||||
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. | |||||||
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". | |||||||
| CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. | |||||||
| elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. | |||||||
| Google_pem_mod | persistent | to provide ad delivery or retargeting. | |||||||
| l7_az | 30 minutes |
| |||||||
| laravel_session | 2 hours | Internally laravel uses laravel_session to identify a session instance for a user | |||||||
| li_gc | 1 year | Used to store guest consent to the use of cookies for non-essential purposes | |||||||
| li_gc | 1 year 11 months |
| |||||||
| o2s-chl | 15 days | o2Switch sets this cookie to block the automated access by the host. | |||||||
| OptanonConsent | 1 year | This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. | |||||||
| OptanonConsent | 1 year |
| |||||||
| PHPSESSID | Session | Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. | |||||||
| tsrce | 3 days |
| |||||||
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. | |||||||
| X-AB | 1 day |
| |||||||
| x-pp-s | Session |
| |||||||
| XSRF-TOKEN | 2 hours | This cookie is written to help with site security in preventing Cross-Site Request Forgery attacks. | |||||||
| Yt-Player-Headers-Readable | 17 days | to store configuration. | |||||||
| Cookie | Durée | Description | |
|---|---|---|---|
| __cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. | |
| __fb_chat_plugin | persistant | To Store and track interaction. | |
| __hssc | 30 minutes | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. | |
| _gat_UA-* | Session | with unknown functionality | |
| _parsely_session | 30 minutes |
| |
| _parsely_visitor | 1 year 1 month |
| |
| Actppresence | Session | to store and track if the browser tab is active. | |
| ajs_anonymous_id | 1 year |
| |
| bcookie | 2 years |
| |
| Csm | 3 months | to provide fraud prevention. | |
| lang | Session | There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language. | |
| lang | Session | There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language. | |
| lang | Session |
| |
| lang | Session |
| |
| LANG | 8 hours 46 minutes |
| |
| lidc | 1 day |
| |
| SRM_B | 1 year |
| |
| ts_c | 3 years |
| |
| VISITOR_INFO1_LIVE | 6 months | to provide bandwidth estimations. | |
| Wd | 1 week | to read screen resolution. | |
| Yt-Player-Bandwidth | Session | to provide bandwidth estimations. | |
| Yt-Player-Headers-Readable | 17 days | to store configuration. |
| Cookie | Durée | Description | |
|---|---|---|---|
| _biz_nA | 1 year |
| |
| _biz_pendingA | 1 year |
| |
| _biz_sid | 30 minutes |
| |
| _biz_uid | 1 year |
| |
| _calendly_session | 21 days | Calendly, a Meeting Schedulers, sets this cookie to allow the meeting scheduler to function within the website and to add events into the visitor’s calendar. | |
| _ga | 2 years | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. | |
| _ga | 2 years |
| |
| _ga | 1 year |
| |
| _ga | 2 years |
| |
| _gat | 1 minute |
| |
| _gat | 1 minute |
| |
| _gat | 1 minute |
| |
| _gat_UA-39444556-22 | 1 minute |
| |
| _gid | 1 day | This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews. | |
| _gid | 1 day |
| |
| _gid | 1 day |
| |
| _gid | 1 day |
| |
| _gid | 1 day |
| |
| _js_datr | 2 years | to store user preferences. | |
| _s | 30 minutes |
| |
| _shopify_s | 30 minutes |
| |
| _shopify_y | 1 year |
| |
| _y | 1 year |
| |
| C_user | 30 days | to store a unique user ID. | |
| tk_ai | 5 years | Stores a randomly generated, anonymous ID. It is only used in the admin area and is used for general analytics tracking. | |
| utag_main | 1 year |
|
| Cookie | Durée | Description | |
|---|---|---|---|
| __hstc | 1 year 24 days | This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). | |
| __utm.Gif | Session | to store browser details. | |
| __utmb | Session | to store time of visit. | |
| __utmc | 30 minutes | to store time of visit. | |
| __utmd | 1 second | to store and track visitor journeys through the site and classifies them into groups. | |
| __utmt | 10 minutes | to store number of service requests. | |
| __utmv | 2 years | with unknown functionality | |
| __utmz | 6 months | to store used keyword and search engine. | |
| _dc_gtm_UA-* | 2 minute | to store number of service requests. | |
| _fbc | 2 years | to store last visit. | |
| _fbp | 3 months | to store and track visits across websites. | |
| _fbp | 3 months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | |
| _ga | 2 years | to store and count pageviews. | |
| _ga_* | 1 year | to store and count pageviews. | |
| _gac_* | 3 months | to store and track audience reach. | |
| _gac_UA-* | 3 months | to store and count pageviews. | |
| _gaexp | 3 months | to store ID's of experiments and sessions for A/B testing. | |
| _gat | 1 minute | ||
| _gat_gtag_UA_* | 1 minute | to store a unique user ID. | |
| _gat_gtag_UA_*_1 | 1 hour | to store and track conversions. | |
| _gat_gtag_UA_82702_3 | 1 minute |
| |
| _gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. | |
| _gcl_au | 3 months | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services | |
| _gcl_au | 3 months |
| |
| _gid | 1 day | to store and count pageviews. | |
| _omappvp | 10 years 11 months | Cookie is used to identify returning visitors | |
| _omappvs | 20 minutes | Cookie is used to identify returning visitors | |
| _pin_unauth | 1 year |
| |
| _pinterest_sess | 12 months |
| |
| _pinterest_sess | 12 months |
| |
| _s | 30 minutes | This cookie is associated with Shopify's analytics suite. | |
| _shopify_s | 30 minutes | This cookie is associated with Shopify's analytics suite. | |
| _shopify_y | 2 years | This cookie is associated with Shopify's analytics suite. | |
| _uetsid | 1 day |
| |
| _uetvid | 1 year |
| |
| _uetvid | 1 year |
| |
| _utmb | Session | to store time of visit. | |
| _utmb | Session | to store time of visit. | |
| _y | 2 years | This cookie is associated with Shopify's analytics suite. | |
| " _gac_UA-*" | 3 months | to store and count pageviews. | |
| *_fbm_ | 1 year | to store account details. | |
| *_utm | AT Least one session | to store and track visits across websites. | |
| Act | 3 months | to Store logged in users. | |
| Actppresence | 1 year | to store ad display frequency. | |
| Ads/Ga-Audiences | expires immediately | to store information for remarketing purposes. | |
| ANONCHK | 10 minutes |
| |
| ANONCHK | 10 minutes |
| |
| bcookie | 2 years | This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | |
| bscookie | 2 years | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | |
| bscookie | 2 years |
|
| Cookie | Durée | Description | |
|---|---|---|---|
| __utmd | 1 second | to store and track visitor journeys through the site and classifies them into groups. | |
| __utmv | 2 years | with unknown functionality | |
| _fbc | 2 years | to store last visit. | |
| _fbp | 3 months | to store and track visits across websites. | |
| _fbp | 3 months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | |
| _fbp | 3 months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | |
| _fbp | 3 months |
| |
| _gac_* | 3 months | to store and track audience reach. | |
| _gat_gtag_UA_*_1 | 1 hour | to store and track conversions. | |
| _gat_gtag_UA_82702_3 | 1 minute |
| |
| _gcl_au | 3 months |
| |
| _gcl_au | 3 months |
| |
| _gcl_au | 3 months |
| |
| _gcl_au | 3 months |
| |
| _omappvp | 10 years 11 months | Cookie is used to identify returning visitors | |
| _pin_unauth | 1 year |
| |
| _pin_unauth | 1 year |
| |
| _uetsid | 1 day |
| |
| _uetsid | 1 day |
| |
| *_fbm_ | 1 year | to store account details. | |
| A3 | 1 year | Ads targeting cookie for Yahoo | |
| Act | 3 months | to Store logged in users. | |
| Actppresence | 1 year | to store ad display frequency. | |
| Ads/Ga-Audiences | expires immediately | to store information for remarketing purposes. | |
| ANONCHK | 10 minutes |
| |
| ANONCHK | 10 minutes |
| |
| bscookie | 2 years |
| |
| C_user | 30 days | to store a unique user ID. | |
| Datr | 2 years | to provide fraud prevention. | |
| Fbm* | 1 year | to store account details. | |
| Fr | 3 months | to provide ad delivery or retargeting. | |
| Goog_pem_mod | persistent | to provide ad delivery or retargeting. | |
| Google_pem_mod | persistent | to provide ad delivery or retargeting. | |
| GPS | Session | to store location data. | |
| IDE | 1 year |
| |
| IDE | 1 year |
| |
| IDE | 1 year |
| |
| IDE | 1 year |
| |
| lidc | 1 day | This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website. | |
| personalization_id | 2 years |
| |
| personalization_id | 2 years |
| |
| PREF | 8 months | to store user preferences. | |
| Sb | 2 years | to store browser details. | |
| Session_depth | 30 minutes | to store ad display frequency. | |
| SM | Session |
| |
| SRM_B | 1 year |
| |
| test_cookie | 15 minutes |
| |
| ts | 3 years |
| |
| UserMatchHistory | 1 month | This cookie is used to track visitors so that more relevant ads can be presented based on the visitor's preferences. | |
| UserMatchHistory | 1 month |
|
| Cookie | Durée | Description | |
|---|---|---|---|
| __pdst | 1 year | ||
| _biz_flagsA | 1 year | ||
| _BUID | 1 year | ||
| _BUID | 1 year | ||
| _clck | 1 year | ||
| _clck | 1 year | ||
| _clsk | 1 day | ||
| _clsk | 1 day | ||
| _dd_s | 15 minutes | ||
| _dd_s | 15 minutes | ||
| _ga_E6ECC8RCG8 | 2 years | ||
| _gat_gtag_UA_82702_49 | 1 minute |
| |
| _gat_https___www_activecampaign_com_Clearbit | 1 minute | ||
| _gat_single | AT Least one session | with unknown functionality | |
| _growth_tools_session | Session | ||
| _hjKB | 1 year | ||
| _hjSession_14 | 30 minutes | ||
| _hjSession_1847157 | 30 minutes | ||
| _hjSession_227769 | 30 minutes | ||
| _hjSessionUser_14 | 1 year | ||
| _hjSessionUser_1847157 | 1 year | ||
| _hjSessionUser_227769 | 1 year | ||
| _rdt_uuid | 3 months | ||
| _tpapp | 1 month | ||
| _z_test | 2 months | ||
| *_gat_UA | AT Least one session | with unknown functionality | |
| ac_language | Session | ||
| acq_removing_the_99_and_189_plan_tiers_assignment | 2 months | ||
| amp_14bf63 | 10 years | ||
| cb_anonymous_id | 1 year | ||
| cb_group_id | 1 year | ||
| cb_user_id | 1 year | ||
| ccpa_applies | 1 day | ||
| country_code | 6 hours | ||
| dcmsid | 30 minutes | ||
| enforce_policy | 1 year | ||
| fpcid | 6 months | ||
| hj_visitor | Session | ||
| hjCampaignId | Session | ||
| initial_acquisition_source | 1 year | ||
| landingpage_currency | 1 year | ||
| lux_uid | 30 minutes | ||
| m | 2 years | No description available. | |
| muc_ads | 2 years | ||
| muc_ads | 2 years | ||
| nsid | Session | ||
| outbrain_cid_fetch | 5 minutes | ||
| outbrain_cid_fetch | 5 minutes | ||
| prism_223079033 | 1 month | prism.app-us1.com | |
| prism_223079033 | 1 month |
