![Avis apprenants](https://www.digi-atlas.com/wp-content/uploads/sites/2/2024/03/digi-atlas-formation-note-trustpilot.png)
Formations à distance
compatible avec votre quotidien
![Digi Atlas, un centre de formation 100% à distance](https://www.digi-atlas.com/wp-content/uploads/sites/2/2024/03/digi-atlas-formation-distance-digital.webp)
Suivi personnalisé
tout au long de votre projet
![Digi Atlas, des formations finançable par le cpf](https://www.digi-atlas.com/wp-content/uploads/sites/2/2024/03/digi-atlas-formation-financable-cpf.png)
100% finançable
CPF, OPCO, France Travail, etc.
![La communauté Digi Atlas](https://www.digi-atlas.com/wp-content/uploads/sites/2/2024/03/digi-atlas-formation-avec-suivi-personnalise.png)
Une communauté
bienveillante et à l’écoute
compatible avec votre quotidien
tout au long de votre projet
CPF, OPCO, France Travail, etc.
bienveillante et à l’écoute
Au fil des modules, vous découvrez et apprenez à maîtriser les outils du marketing digital nécessaires pour :
La concurrence n’épargne aucun secteur d’activité, elle peut même être féroce, et pourtant votre objectif est clair : les regards doivent se tourner vers vous. Vos produits, vos services, vos valeurs ajoutées. Et ça, nous l’avons bien compris. C’est pourquoi nous vous donnons les clés pour définir vos points forts et messages-clés, afin de les mettre en lumière avec stratégie et créativité, tout en gardant un œil sur ce que font les autres. (Eh oui, c’est un élément important de la stratégie !)
Les leviers digitaux sont très nombreux, spécifiques et complexes. Chacun ses objectifs et ses codes. On peut même se sentir un peu submergé.e par tout ce choix, et tenté.e de se placer un peu partout. Ce n’est pas ce que l’on vous conseille ! Lors de cette formation en marketing digital, vous découvrez l’intégralité des options disponibles, avec leurs bénéfices comme leurs coûts, pour effectuer un tri réfléchi, adapté à votre cas d’entreprise. Et pour les personnes qui cherchent encore boîte à leur pieds, c’est l’idéal : vous aurez toutes les cartes en main pour apporter les réponses adéquates aux besoins de votre futur.e employeur.euse (et faire aussi grande impression lors de l’entretien d’embauche) !
Une fois les connaissances acquises en marketing digital, il s’agit de semer les graines, d’en observer les résultats et d’en tirer des leçons. Grâce au suivi précis et à l’étude des données récoltées, vous apprenez à prendre du recul sur les actions menées, à en comprendre les tenants et aboutissants et à vous adapter. Pour garantir un développement et un retour sur investissement profitables à l’entreprise.
Pendant 22 semaines, vous apprenez les rouages du marketing digital et activez les leviers digitaux et terrains pour faire grandir et connaître votre activité.
Notre modèle pédagogique ?
22 modules qui donnent les outils nécessaires à la réussite de chacun·e, par le développement de votre réseau, la définition de votre identité et stratégie de contenu, entre bien d’autres sujets.
La formation marketing digital compte en tout : 154h
Le marketing digital bouge pas mal (vous vous en rendrez vite compte au fil des modules), et il est important que vous restiez à jour, bien informé·e, même après votre formation. C’est pourquoi nous ne bougeons pas : l’équipe Digi Atlas, les outils que l’on met à votre disposition, la communauté et les conseils qui s’y partagent. Tout cela reste à vos côtés, pour vous accompagner quand vous en avez besoin.
5 mois pour faire de
votre présence en ligne
votre meilleur atout !
Digi Atlas est un organisme référencé Qualiopi et Datadock, dont les formations figurent également sur le catalogue qualité de France Travail.
« Nous », c’est un grand puzzle de personnes, de compétences, de parcours, auquel nous sommes très attaché·es. Parce que le lien social et l’entraide nous semblent nécessaires au maintien de la motivation de chacun·e, nous tenons à faire vivre une communauté soudée, en ligne comme en présentiel.
Une communauté qui comprend bien des profils. On y croise des personnes salariées, et des personnes qui mènent leur propre activité ; des projets bien aboutis et des ébauches en quête d’encouragement et de conseils. Au sein de la formation Maîtriser le marketing digital comme au sein de notre communauté avec un grand C, chaque pièce de ce grand puzzle humain participe à la réussite des autres.
C’est un réseau vertueux et bienveillant, disponible et riche, d’apprenant·es, d’expert·es et de partenaires que nous sommes ravi·es de voir grandir tous les jours. Par le biais de classes bonus, de questions publiées sur les groupes Facebook et d’événements conviviaux, vous avancez dans votre formation tout en découvrant des sujets annexes : celui du juridique, de l’auto-compassion, du bien-être au travail, etc. Nous pensons que nous avons beaucoup à apprendre des autres, et nous avons hâte d’apprendre de vous.
Rien de bien sorcier :
quelques connaissances des outils bureautiques et des pratiques du web seront amplement suffisantes pour suivre notre formation en marketing digital !
Pour cette formation complète dédiée au marketing digital, on a rassemblé du beau monde. Des expert·es par thème, qui pratiquent leur sujet de prédilection au quotidien et qui sont enthousiastes à l’idée de vous transmettre les clés pour réussir. C’est essentiel pour que l’apprentissage se déroule parfaitement, qu’il y est réellement un accompagnement mis en place, et pour que vous conserviez l’envie de suivre chaque cours.
On pense notamment à Elsa (RP), à Dorian (Ads), ou encore à Clément (SEO), et à tous·tes les autres. On a hâte que vous les découvriez au fil des semaines !
Notre équipe peut y répondre : sollicitez un rdv et parlons marketing digital en long, en large et en travers lors d’un appel.
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_scid | 1 year 1 month |
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laravel_session | 2 hours | Internally laravel uses laravel_session to identify a session instance for a user | |||||||
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li_gc | 1 year 11 months |
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Yt-Player-Headers-Readable | 17 days | to store configuration. |
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__cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. | |
__fb_chat_plugin | persistant | To Store and track interaction. | |
__hssc | 30 minutes | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. | |
_gat_UA-* | Session | with unknown functionality | |
_parsely_session | 30 minutes |
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_parsely_visitor | 1 year 1 month |
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Actppresence | Session | to store and track if the browser tab is active. | |
ajs_anonymous_id | 1 year |
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bcookie | 2 years |
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Csm | 3 months | to provide fraud prevention. | |
lang | Session | There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language. | |
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lang | Session |
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lang | Session |
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LANG | 8 hours 46 minutes |
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lidc | 1 day |
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SRM_B | 1 year |
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ts_c | 3 years |
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VISITOR_INFO1_LIVE | 6 months | to provide bandwidth estimations. | |
Wd | 1 week | to read screen resolution. | |
Yt-Player-Bandwidth | Session | to provide bandwidth estimations. | |
Yt-Player-Headers-Readable | 17 days | to store configuration. |
Cookie | Durée | Description | |
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_biz_nA | 1 year |
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_biz_pendingA | 1 year |
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_biz_sid | 30 minutes |
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_biz_uid | 1 year |
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_ga | 2 years | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. | |
_ga | 2 years |
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_ga | 1 year |
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_ga | 2 years |
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_gat | 1 minute |
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_gat | 1 minute |
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_gat | 1 minute |
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_gat_UA-39444556-22 | 1 minute |
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_gid | 1 day | This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews. | |
_gid | 1 day |
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_gid | 1 day |
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_gid | 1 day |
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_gid | 1 day |
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_js_datr | 2 years | to store user preferences. | |
_s | 30 minutes |
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_shopify_s | 30 minutes |
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_shopify_y | 1 year |
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_y | 1 year |
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C_user | 30 days | to store a unique user ID. | |
tk_ai | 5 years | Stores a randomly generated, anonymous ID. It is only used in the admin area and is used for general analytics tracking. | |
utag_main | 1 year |
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__hstc | 1 year 24 days | This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). | |
__utm.Gif | Session | to store browser details. | |
__utmb | Session | to store time of visit. | |
__utmc | 30 minutes | to store time of visit. | |
__utmd | 1 second | to store and track visitor journeys through the site and classifies them into groups. | |
__utmt | 10 minutes | to store number of service requests. | |
__utmv | 2 years | with unknown functionality | |
__utmz | 6 months | to store used keyword and search engine. | |
_dc_gtm_UA-* | 2 minute | to store number of service requests. | |
_fbc | 2 years | to store last visit. | |
_fbp | 3 months | to store and track visits across websites. | |
_fbp | 3 months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | |
_ga | 2 years | to store and count pageviews. | |
_ga_* | 1 year | to store and count pageviews. | |
_gac_* | 3 months | to store and track audience reach. | |
_gac_UA-* | 3 months | to store and count pageviews. | |
_gaexp | 3 months | to store ID's of experiments and sessions for A/B testing. | |
_gat | 1 minute | ||
_gat_gtag_UA_* | 1 minute | to store a unique user ID. | |
_gat_gtag_UA_*_1 | 1 hour | to store and track conversions. | |
_gat_gtag_UA_82702_3 | 1 minute |
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_gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. | |
_gcl_au | 3 months | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services | |
_gcl_au | 3 months |
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_gid | 1 day | to store and count pageviews. | |
_omappvp | 10 years 11 months | Cookie is used to identify returning visitors | |
_omappvs | 20 minutes | Cookie is used to identify returning visitors | |
_pin_unauth | 1 year |
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_pinterest_sess | 12 months |
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_pinterest_sess | 12 months |
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_s | 30 minutes | This cookie is associated with Shopify's analytics suite. | |
_shopify_s | 30 minutes | This cookie is associated with Shopify's analytics suite. | |
_shopify_y | 2 years | This cookie is associated with Shopify's analytics suite. | |
_uetsid | 1 day |
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_uetvid | 1 year |
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_uetvid | 1 year |
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_utmb | Session | to store time of visit. | |
_utmb | Session | to store time of visit. | |
_y | 2 years | This cookie is associated with Shopify's analytics suite. | |
" _gac_UA-*" | 3 months | to store and count pageviews. | |
*_fbm_ | 1 year | to store account details. | |
*_utm | AT Least one session | to store and track visits across websites. | |
Act | 3 months | to Store logged in users. | |
Actppresence | 1 year | to store ad display frequency. | |
Ads/Ga-Audiences | expires immediately | to store information for remarketing purposes. | |
ANONCHK | 10 minutes |
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ANONCHK | 10 minutes |
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bcookie | 2 years | This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | |
bscookie | 2 years | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | |
bscookie | 2 years |
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Cookie | Durée | Description | |
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__utmd | 1 second | to store and track visitor journeys through the site and classifies them into groups. | |
__utmv | 2 years | with unknown functionality | |
_fbc | 2 years | to store last visit. | |
_fbp | 3 months | to store and track visits across websites. | |
_fbp | 3 months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | |
_fbp | 3 months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | |
_fbp | 3 months |
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_gac_* | 3 months | to store and track audience reach. | |
_gat_gtag_UA_*_1 | 1 hour | to store and track conversions. | |
_gat_gtag_UA_82702_3 | 1 minute |
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_gcl_au | 3 months |
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_gcl_au | 3 months |
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_gcl_au | 3 months |
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_gcl_au | 3 months |
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_omappvp | 10 years 11 months | Cookie is used to identify returning visitors | |
_pin_unauth | 1 year |
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_pin_unauth | 1 year |
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_uetsid | 1 day |
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_uetsid | 1 day |
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*_fbm_ | 1 year | to store account details. | |
A3 | 1 year | Ads targeting cookie for Yahoo | |
Act | 3 months | to Store logged in users. | |
Actppresence | 1 year | to store ad display frequency. | |
Ads/Ga-Audiences | expires immediately | to store information for remarketing purposes. | |
ANONCHK | 10 minutes |
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ANONCHK | 10 minutes |
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bscookie | 2 years |
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C_user | 30 days | to store a unique user ID. | |
Datr | 2 years | to provide fraud prevention. | |
Fbm* | 1 year | to store account details. | |
Fr | 3 months | to provide ad delivery or retargeting. | |
Goog_pem_mod | persistent | to provide ad delivery or retargeting. | |
Google_pem_mod | persistent | to provide ad delivery or retargeting. | |
GPS | Session | to store location data. | |
IDE | 1 year |
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IDE | 1 year |
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IDE | 1 year |
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IDE | 1 year |
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lidc | 1 day | This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website. | |
personalization_id | 2 years |
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personalization_id | 2 years |
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PREF | 8 months | to store user preferences. | |
Sb | 2 years | to store browser details. | |
Session_depth | 30 minutes | to store ad display frequency. | |
SM | Session |
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SRM_B | 1 year |
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test_cookie | 15 minutes |
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ts | 3 years |
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UserMatchHistory | 1 month | This cookie is used to track visitors so that more relevant ads can be presented based on the visitor's preferences. | |
UserMatchHistory | 1 month |
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Cookie | Durée | Description | |
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__pdst | 1 year | ||
_biz_flagsA | 1 year | ||
_BUID | 1 year | ||
_BUID | 1 year | ||
_clck | 1 year | ||
_clck | 1 year | ||
_clsk | 1 day | ||
_clsk | 1 day | ||
_dd_s | 15 minutes | ||
_dd_s | 15 minutes | ||
_ga_E6ECC8RCG8 | 2 years | ||
_gat_gtag_UA_82702_49 | 1 minute |
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_gat_https___www_activecampaign_com_Clearbit | 1 minute | ||
_gat_single | AT Least one session | with unknown functionality | |
_growth_tools_session | Session | ||
_hjKB | 1 year | ||
_hjSession_14 | 30 minutes | ||
_hjSession_1847157 | 30 minutes | ||
_hjSession_227769 | 30 minutes | ||
_hjSessionUser_14 | 1 year | ||
_hjSessionUser_1847157 | 1 year | ||
_hjSessionUser_227769 | 1 year | ||
_rdt_uuid | 3 months | ||
_tpapp | 1 month | ||
_z_test | 2 months | ||
*_gat_UA | AT Least one session | with unknown functionality | |
ac_language | Session | ||
acq_removing_the_99_and_189_plan_tiers_assignment | 2 months | ||
amp_14bf63 | 10 years | ||
cb_anonymous_id | 1 year | ||
cb_group_id | 1 year | ||
cb_user_id | 1 year | ||
ccpa_applies | 1 day | ||
country_code | 6 hours | ||
dcmsid | 30 minutes | ||
enforce_policy | 1 year | ||
fpcid | 6 months | ||
hj_visitor | Session | ||
hjCampaignId | Session | ||
initial_acquisition_source | 1 year | ||
landingpage_currency | 1 year | ||
lux_uid | 30 minutes | ||
m | 2 years | No description available. | |
muc_ads | 2 years | ||
muc_ads | 2 years | ||
nsid | Session | ||
outbrain_cid_fetch | 5 minutes | ||
outbrain_cid_fetch | 5 minutes | ||
prism_223079033 | 1 month | prism.app-us1.com | |
prism_223079033 | 1 month |